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ICAP participants currently consist of leading Internet infrastructure companies, application partners, caching vendors, and content delivery players. Through the efforts of the Forum, these companies will work towards implementing a simple and elegant protocol.

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"As an industry leader, DoubleClick is focused on developing the Internet as the premier medium for the delivery of sophisticated, personalized content," said Dwight Merriman, co-founder and Chief Technology Officer, DoubleClick Inc. "The ICAP initiative will add a new ability to scale these types of applications, allowing DoubleClick and its customers to reach more people with individualized content and applications."

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