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ICAP participants currently consist of leading Internet infrastructure companies, application partners, caching vendors, and content delivery players. Through the efforts of the Forum, these companies will work towards implementing a simple and elegant protocol.

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"BroadVision has supported the idea of delivering personalized content to users through multiple entry points for some time and we are excited to be a part of the ICAP initiative," said Dr. Eric Golin, chief technology officer at BroadVision. "ICAP will improve access to e-services and enable our customers to better serve personalized data to both traditional and non traditional Internet users."

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